by Brian Clark
Founder and Publisher
www.copyblogger.com – Download It
In Brian’s very own words “Feel free to republish excerpts from this report, as long as you link back to
http://authorityrules.com for attribution.”
So we did. Here’s a snippet from Brian’s brilliant report. Get your free copy too.
The 10 Rules for Building Authority Websites
To punish me for my contempt for authority, fate made me an authority myself. ~ Albert Einstein
The last thing I want you to think is that following rules is the way to succeed. In fact, breaking a few of the “rules” people try to dictate to you might be the smartest thing you ever do.
The title of this report has a double meaning. The first way to look at it is authority rules… as in it kicks ass and can’t be beat when it comes to publishing and marketing online.
And that’s the truth.
But when it comes to building authority sites or blogs (same difference, really, given Google’s preference for constantly-updated content), some things are fairly critical. The following ten elements of online authority are important enough to be considered rules that should be followed, not broken.
Rule One: The Winning Difference
The winning difference has been a critical concept way before the web came along. And it’s been called a lot of different things over time in various contexts: a unique selling proposition; your position in people’s minds; your purple cow… and on and on.
Essentially, it’s what makes your story stick.
There are a lot of ways to differentiate yourself, but no matter how you do it, it’s absolutely essential to building an authority website. In many ways, it’s how unique your content is that sets you apart, and that’s why the winning difference is rule number one… and why all of the following rules support it one way or another.
More information:
- Take 15 Minutes to Find Your Winning Difference
- What Boston and Nirvana Can Teach You About Finding Your Winning Difference
- Differentiate Your Blog or Die
Rule Two: Don’t Sell… Teach
Many people think the main barrier to online marketing success is a lack of traffic. But it’s really a lack of trust.
People love to buy stuff, but they hate to feel sold. So despite the fact that you’re building a website that will build your business, you need to concentrate on delivering value that builds authority.
Educational, tutorial-style content works online. It attracts links, it brings traffic, it builds trust, and it causes you to rank for relevant keyword-phrases in search engines. And all the while, you’re decreasing sales resistance, because after all… what is effective selling?
Selling is simply educating people about the benefits of doing business with you.
More information: Head on over to http://authorityrules.com
