14 June 2010
Advice
Writing sales letters and direct mail materials is no small task. In just a few short paragraphs, you need to introduce a product or service, outline the benefits, explain why your product or service is better than your competitor’s, and convince the reader that they cannot make do without purchasing what you are selling. This [...]
Tagged as:
Analyse,
Copywriting,
Marketing,
Online Business,
Websites
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29 April 2010
Advice
From the WebCEO Team Sun Tzu, the ancient Chinese military general, strategist and philosopher, wrote in his “The Art of War” treatise about the importance of knowing competitors before competing. The marketing revelations made by Al Ries and Jack Trout in “Marketing Warfare” (1986) also underline the same idea – marketing strategy and tactics are [...]
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Analyse,
Google,
Innovating,
Marketing,
Online Business,
Professionals,
SEO,
Social Marketing
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