Impulsivity

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• How to Spy on Your Competition

  From the WebCEO Team Sun Tzu, the ancient Chinese military general, strategist and philosopher, wrote in his “The Art of War” treatise about the importance of knowing competitors before competing. The marketing revelations made by Al Ries and Jack Trout in “Marketing Warfare” (1986) also underline the same idea – marketing strategy and tactics are [...]

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• Listen to Your Customers – It is a Basic in Marketing

  It is easy to get caught up with all the latest hype in internet marketing and promotions. Even offline, business owners want to jump onto the “next big thing”. But it is crucial to remember that the foundation of all this is your in-depth understanding of the customer. The level of success you reached right [...]

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