One of the most appealing factors about the Facebook Cost Per Click advertising is the depth of targeting you can achieve for all of your adverts. Facebook currently allows you to select and define your audience much more specifically, which for an advertiser can only be a good thing.
The more of the “unrelated” audience you can remove from seeing your advert and therefore clicking on it and wasting your money the better, and with the amount of selections you can make with Facebook you should really be able to achieve near perfect targeting of your audience. As every advertiser knows, if you can remove most of the audience that will not really be worth paying for before they have a chance to click on your advert, the more money you will end up saving both in wasted clicks and receiving much better traffic.
So, what options does Facebook have that make their system perfect for targeted, paid traffic?
Location - Because of the level of information you need to put into Facebook before you can have a profile, they have a much better understanding of the demographics of their users, meaning the targeting is much improved on other PPC programs. With the location selection on Facebook, you can not only target people from a specific country, but you can also select the city as well and then set a radius for people from surrounding areas. If you had a small shop in Cardiff that only sold to people calling into the shop and not online, this means that you could only have your advert show to people in Cardiff and the surrounding areas.
Age - Being able to select the age of your preferred audience is really useful if you are selling something age specific, maybe along the lines of life insurance or mortgage protection, as you would assume that only certain age categories would want this. It also helps to deliver different kind of adverts to people of different agents, which is proved to be necessary for getting the maximum reward from an advertisement campaign.
Gender - If your product is gender specific, things like some kind of insurances or clothing, to be able to select the desired sex of your audience is a necessity, as it will eliminate the chance of unrelated or wanted click throughs, again, saving you money and getting more from your budget.
Languages Spoken – Some products, services or offerings are sometimes related to a specific nationality, religion or language and Facebook gives you the power to only advertise to people that speak certain languages. This can work two ways, the main being removing people who can not understand the native tongue of your advert, hence saving wasting click throughs and the other is too really target specific nationalities and languages.
Likes And Interests – This is a really fantastic little filter if your advert is hobby or craft related, because you can actually select your advert to only be show to people who have selected something related as this interest. For example, if you were selling Manchester United football shirts, you could select to only display your adverts to people interested in sports or football, which would be an obviously targeted audience for your product or service.
Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales.
He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business.
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