From our previous post Top 5 of 10 Business Marketing Concepts Six-Figure Income Earners Use Everyday
#6 Provide Information
People don’t go online to be sold something. Yes, of course there’s going to be the rare person out in cyberspace that heads straight for your order form, but generally speaking people go online seeking information .. not to read sales pitches.
No matter what field your business is in, you can make your website a valuable resource for your customers by providing free tips and tools. Not only will you build your reputation, you’ll also make one your visitors come back to time and time again .. and this is what your trying to do in the first place, get re-visiting customers, being familiar with you, your business and the great things your business has to offer.
A very important way to establish your reputation and provide information is with a free newsletter. Your newsletter is a direct way to promote and inform your customers of new and exciting services or products that you’ll be releasing, also, it’s a great way to send your customers information related to your website theme or niche that arrives directly into your customers in-box.
#7 Include A Call To Action
One of the most common online business mistakes is “implying” what you want your visitors to do rather than explicitly stating it. This most likely stems from a desire to be polite and not impose your wishes on anyone. Nobody likes to give orders .. but the plain truth is unless your blunt with your visitors, you’re going to see mediocre (if not downright poor) results.
So make sure you tell your visitors exactly what you want them to do! Whether you want them to .. 1. Subscribe 2. Click 3. Fill out a survey 4. Read an article 5. Enter a contest 6. Join an affiliate program or 7. Buy your product or service .. or anything else you can think of, make sure you let your people know what you want them to do .. a very important issue to take control of straight away.
#8 Test Before You Invest
Many people are like ostriches when it comes to testing their ideas. They would rather bury their heads in the sand and hope for the best than find out they’re on the wrong track.
It’s easy to find out what your customers want by tracking what they do at your website. With this valuable information you can easily maximize your profits by adjusting your web site to reflect your markets interests and needs. Makes sense right?
Isn’t it better to loose a handful of sales during this testing process than loosing thousands and thousands of sales by NOT fine tuning your website.
One of the best if not essential website tracking services today is Google Analytics. Why? It’s free, it’s easy to use, it’s comprehensive across all page views, customer clicks, goal sets, Country entries and much much more. Give it a go and you’ll soon see why Google Analytics is the webmasters preferred tracking services program.
To get information on Google Analytics just click this link.
#9 Automate, Automate, Automate
I’ve seen this happen to some very intelligent business owners. They start out with the best intentions. They grow their business and website traffic .. they run a few successful promotions .. and suddenly they go from personally dealing with a handful of emails and orders each day to drowning under hundreds of customer inquiries, questions, orders and requests. Managing mundane tasks suddenly turns into a full time job.
If you want to grow your business you can’t afford to be spending your time chained to your computer managing every single chore manually, especially if you want to grow quickly.
Like anything, you can make the automation of your business website as simple or as complicated as you like. Large e-commerce sites hire programmers, educated and experienced in putting together intuitive automation systems that make learning to translate Greek to Latin seem easy. Fortunately the average website business owner starting out doesn’t need anything nearly this complicated .. or confusing for that matter.
There are plenty of automated services out there in cyber world, but one stands out for mine and that’s Infusion Soft. They’re automation system, follow up email services, collection of email and name services etc (all types of website business email & e-commerce automation) deserves the award for most comprehensive and easy to use interface that’s going round today. You can check them out at Infusion Soft’s website on this link.
To grow your business, keep your customers in the loop and generally have your website business delivering product & services to your customers, even while you’re asleep (Yes Asleep) you need .. no WANT a great automation service that 1. Doesn’t break the bank & 2. Delivers the information directly into your customers in-box. Makes sense .. yes?
#10 Pursue Multiple Streams Of Income
Once your business is running on autopilot you can start adding new profit streams into the mix .. or even start another online business. This will provide you with multiple streams of income to fall back on if there’s a shift in the industry and one of your profit streams doesn’t do well for a while.
If your business has a slow period wouldn’t it be nice to know that you could count on revenues you’re generating through a secondary income source to get you through those quite months?
With the help of the internet you can find a very targeted market, build a business and then either add more products and services that appeal to your existing market, or find another targeted market and build another business, using the same techniques I have mentioned in this ROI Consultancy Post Top 10 Marketing Concepts …
Start with a profit stream that’s easy to run and easy to automate with a market that’s easy to target, then do it again .. over and over. If one profit stream ever fails the loss will be minimal when compared to the large model or vision your business has grown to. And always remember .. small profits add up .. instead of one or two huge priced products hardly ever being bought .. see what I mean?
