In this post we’ll look at SEO (search engine optimisation) from two angles. The first being the SEO techniques used and not used by Google in a video supplied by the Google Techs which has some very interesting insights that mention things like “that’s why we don’t like the “keyword” meta tag” as mentioned by Matt Cutts in the opening 3 minutes of the broadcast. Watch the video fully to get all the inside info .. it’s well worth it.
The second angle is the SEO pyramid which is very relevant in building your SEO strategy from the start, instead of applying this strategy after your website has been indexed. It’s always better to build right first than to fix something later .. right?
The SEO Pyramid: Do the right things in the right order
Search engine optimization (SEO) is not difficult but it has to be done right. If you do the right things then you still might not succeed. The reason for that is that you have to do the right things in the right order.
The keywords that you choose for your search engine optimization activities greatly influence your online success. If you target the wrong keywords, all of your efforts will be in vain.
Choose your keywords wisely. It’s not a good idea to optimize your web pages for general one-word keywords. Optimize your pages for highly targeted keywords that attract the right kind of people. You want buyers, not website visitors. The more targeted your keywords, the better.
- On-page optimization
Once you know the keywords for which you want to be ranked, you have to optimize your web pages for these keywords. Optimize as many different pages for as many different keywords as possible.
Make sure that the keywords appear in the right elements on your pages and that search engines can parse your pages without problems.
Your website architecture is also an element of on-page optimization. Your website navigation should contain your keywords and all pages of your website should be linked in a meaningful way so that search engines can categorize your web pages.
- Usability and conversion optimization
Even if your website gets hundreds of visitors per day, it still might not deliver sales because the web pages are not user friendly.
Your web pages should have an appealing design, they should be easy to use, they should create trust and they should make it easy to buy.
- Link building
When all other elements are in place, you can start to get back links for your website. In general, more than one web page has been optimized for a given search term so the web page with the best back links will be listed in the top results on Google.
The back links should target the same keywords as your on-page optimization. If you want to get high rankings for “car dealer Knoxville” then your web pages should be optimized for that keyword and the links that point to your site should also contain that keyword.
All elements must be in place and they must be in the right order.
If you just have links then you won’t get sales if your web pages don’t convert. If you have optimized web pages, they won’t help you if they are optimized for the wrong keywords.
If you have the right keywords and well optimized web pages that convert then you still need good back links to get on Google’s first result page.
By combining these two SEO angles we have posted today, I’m sure you’ll be an SEO expert yourself in a matter of minutes. BTW, being an SEO expert is just one little part of many parts involved in being an Internet Marketing guru. So always keep learning and most of all, keep an eye on every trend online.