From the category archives:

Social Media

Facebook & Twitter up 82% Year over Year

23 February 2010 Analysis

Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year
According to The Nielsen Company, global* consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users [...]

Tagged as: Facebook, Persistence, Social Marketing, Social Media, Twitter

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Save Our Marine Life . . . how long can you last? Game On!

5 February 2010 Attraction

My brilliant sister in-law sent an email with this little game in it and …
OMG MY SANDY ONLY LASTED 30 SECONDS!!
Steer Sandy Seal through the dangers of unprotected waters and sign the petition to Save Our Marine Life.
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Tagged as: Clarity, Earth, environmental issues, Learning, Questioning, Social Marketing, sustainability

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Twitter’s Most Influential Topics of 2009

2 January 2010 Analysis

Brian Solis is a principal at new media agency FutureWorks. You can connect with him on Twitter or Facebook.
In 2009, influence emerged as a source of filtering and focus, especially when Twitter () released its new “lists” feature to empower users to organize and follow custom streams by topic, personality, and themes.
Klout, which analyzes [...]

Tagged as: Clarity, Flexibly, Knowledge, Social Marketing, Twitter

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Survey: Social media makes good business, bad workers

1 January 2010 Analysis

By: Andrea Koskey
Examiner Staff Writer
December 31, 2009
Companies and government agencies are using social networking sites such as Facebook to make announcements and keep in touch with the community. (Courtesy photo)
Businesses are increasingly using social networking sites such as Facebook and Twitter for marketing purposes, but those same companies don’t want employees logging on during [...]

Tagged as: Blog, Facebook, FriendFeed, MySpace, Social Marketing, Social Media, Twitter

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5 Sure-Fire Ways to Operationalize Social Media

30 December 2009 Advice

5 Sure-Fire Ways to Operational Social Media
By Jason Baer

This post was written originally for Valeria Maltoni’s excellent new ebook about marketing in 2010. It includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria herself. Download it [...]

Tagged as: Innovating, iPhone, itouch, mobile, professionals, sustainability

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Why social media works – for now

28 December 2009 Attraction

Social media has one fundamental reason for becoming the online success platform that it has become. Trust.
When someone initiates a relationship through LinkedIn, Facebook or Twitter, they are accepting that person into a small, known trusted group.
If you send me a message via LinkedIn or Facebook, I will read it.
When you send me an email [...]

Tagged as: Analyse, Marketing, Media, niche, online business, Responsible

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