From the category archives:

Attraction

Facebook & Twitter up 82% Year over Year

23 February 2010 Analysis

Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year
According to The Nielsen Company, global* consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users [...]

Tagged as: Facebook, Persistence, Social Marketing, Social Media, Twitter

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Save Our Marine Life . . . how long can you last? Game On!

5 February 2010 Attraction

My brilliant sister in-law sent an email with this little game in it and …
OMG MY SANDY ONLY LASTED 30 SECONDS!!
Steer Sandy Seal through the dangers of unprotected waters and sign the petition to Save Our Marine Life.
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Tagged as: Clarity, Earth, environmental issues, Learning, Questioning, Social Marketing, sustainability

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5 Sure-Fire Ways to Operationalize Social Media

30 December 2009 Advice

5 Sure-Fire Ways to Operational Social Media
By Jason Baer

This post was written originally for Valeria Maltoni’s excellent new ebook about marketing in 2010. It includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria herself. Download it [...]

Tagged as: Innovating, iPhone, itouch, mobile, professionals, sustainability

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Why social media works – for now

28 December 2009 Attraction

Social media has one fundamental reason for becoming the online success platform that it has become. Trust.
When someone initiates a relationship through LinkedIn, Facebook or Twitter, they are accepting that person into a small, known trusted group.
If you send me a message via LinkedIn or Facebook, I will read it.
When you send me an email [...]

Tagged as: Analyse, Marketing, Media, niche, online business, Responsible

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The 10 Rock Solid Elements of Effective Online Marketing

21 December 2009 Advice

by Brian Clark
Founder and Publisher
www.copyblogger.com – Download It
In Brian’s very own words “Feel free to republish excerpts from this report, as long as you link back to
http://authorityrules.com for attribution.”
So we did. Here’s a snippet from Brian’s brilliant report. Get your free copy too.
The 10 Rules for Building Authority Websites
To punish me for my contempt for [...]

Tagged as: Google, Knowledge, Marketing, websites

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