From the category archives:

Analysis

Video: Google Analytics New Benefit – The Weighted Sort

25 August 2010 Analysis

Google is pleased to announce their new sorting algorithm called weighted sort. This is a very useful and much needed improvement to Google Analytics. For the average user with a Google Analytics account (Don’t have one? Get it here .. it’s free) you can now find out what keywords are giving you the worst bounce [...]

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Tagged as: Analyse, Google, SEO, Tools

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Google Analytics Intelligence Gets Smarter With New Alerts Features

16 August 2010 Analysis

Google announced on the 13th August the launch of their new AdWords Alerts (and more) options in Custom Alerts in Google Analytics Intelligence. We say excellent Google, pat on the back. By linking a users Analytics and AdWords accounts, Google Intelligence will provide and show important changes in AdWords campaigns performance within Analytics. As Google [...]

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Tagged as: Analyse, Google, Marketing

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What to Look For in an SEO Consultant

19 June 2010 Advice

Since webmasters or business owners often don't have enough time on their hands to devise fruitful SEO strategies and keep a close eye on how they are working, changing and fine tuning them from time to time, they tend to hire someone competent to do the job. If you are looking for an SEO consultant, [...]

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How to Select an Internet Marketing Consultant

17 June 2010 Advice

Hiring an Internet marketing consultant is not an easy job. A consultant is a person who has the knowledge or the experience and the business owner is the person who has the money. However quite often, quite sadly, when the relationship is over, it becomes the other way round. That is, the consultant has all [...]

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Tagged as: Innovating, Knowledge, Online Business, Professionals

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How to Spy on Your Competition

29 April 2010 Advice

From the WebCEO Team Sun Tzu, the ancient Chinese military general, strategist and philosopher, wrote in his “The Art of War” treatise about the importance of knowing competitors before competing. The marketing revelations made by Al Ries and Jack Trout in “Marketing Warfare” (1986) also underline the same idea – marketing strategy and tactics are [...]

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Tagged as: Analyse, Google, Innovating, Marketing, Online Business, Professionals, SEO, Social Marketing

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Google services blocked in 25 countries

21 April 2010 Analysis

By Dan Worth Highlights growing censorship. Google has revealed a global trend of internet censorship by admitting that many of its products, such as search, Docs, Blogger and YouTube, are blocked in 25 of the 100 countries where it operates. Rachel Whetstone, Google’s vice president for global communications and public affairs, said in a blog [...]

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Tagged as: Analyse, Google, Gov, Media, Professionals, Responsible

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How To Measure Online Brand Popularity

12 March 2010 Advice

Online Brand Popularity .. How to measure it! The deeper information technologies penetrate our lives, the more powerfully you and your customers can use them for decision making. All we need to make the best available choice is reliable information – from eyewitnesses, first-hand users, reviewers, and experts. Search engines and news feeds give you [...]

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Tagged as: Accuracy, Clarity, Google, Interdependently, Learning, Niche, Online Business, Professionals, Questioning, Social Marketing, Tools

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Facebook & Twitter up 82% Year over Year

23 February 2010 Analysis

Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year According to The Nielsen Company, global* consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just [...]

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Tagged as: Facebook, Persistence, Social Marketing, Social Media, Twitter

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Keyword Search Engines Stats Are In – Google? Yahoo? Who Wins?

10 February 2010 Advice

Keyword and Search Engines Statistics All figures are given as percentages and the data is compiled from searches done in the last month from the report date.Current Report: 2009-10-01 Query Size By Country The following table contains the percentage of single vs. multiple word searches in various languages.. It provides a good indication of the [...]

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Tagged as: Google, Knowledge, Marketing, SEO, Websites

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Google Analytics Goals and Funnels: Back to Basics

1 February 2010 Advice

“Goals are great and it is amazing how many people don’t have them setup! Goals allow you to track visitors who convert on your site, so they can provide you with really quick insights with only a few minutes of setup time.” Not a truer word/s spoken or even written. Google is a powerhouse of [...]

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Tagged as: Analyse, Google, Social Marketing, Tools, Websites

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